It could be said that marketing has two personalities. Traditional brand building involves TV ads and other marketing tools that reach a wide audience. This is one of the specialties of many old-guard marketers who have earned their way up the ranks. Performance marketing, or measuring online activi...

Would you be surprised if you came to work one day and found that half your customers had left for your competitors? It’s okay if you suddenly got cold sweats imagining revenue drops, acquisition costs, and all your KPIs going horribly wrong this year. When you ignore customer satisfaction, yo...

Are you tired of scrolling? You woke up early in the morning. On the way to work, it’s gridlock, streets jammed with other half-asleep commuters. You slog your way through mind-numbing emails until the sweet release at five o’clock. You can download a PDF version for offline reading and ...