SEO marketers’ job is always changing since they are responsible for ranking websites higher in search engine results, but search engine algorithms are constantly changing.
Keeping up with the latest SEO trends is necessary for SEO marketers as a strategy that works one day can change the next. Google is the most important search engine, and there is a lot of information available about the types of changes Google makes.
Google’s Recent Algorithmic Changes
2019 hasn’t been a big year for Google algorithm changes. While there were a few core updates in March and June, these updates did not significantly alter the experience.
There was a change in the ranking of health and medical sites following the March 2019 update and a change in the ranking of websites that appeared several times in the same organic search during the June 2019 update. Both changes had significant impacts, but many did not notice much.
Google’s Previous Algorithm Changes
Google has shown in the past that, when necessary, they are willing to make significant changes. In February 2011, Google’s Panda update, which targeted low-quality and thin content, proved quite disruptive. In the past, one common SEO tactic was to stuff keywords into posts that weren’t well-written and watch them rise to the top of the rankings.
Penguin was another Google algorithm update that targeted link spamming. It’s a practice where websites receive hundreds or even thousands of links from low-quality websites pointing to them. After that, Google changed its method for evaluating inbound links so that quality links are given more weight.
The search results for high-quality websites were improved when they were promoted organically. Both Panda and Penguin updates altered search results, and for the better. Some SEO marketers had to change their tactics to rank well in these new search algorithms.
How SEO Marketers Can Help
To Help Their Businesses Succeed In 2019 SEO, as the name suggests, is the process of optimizing a website for search engines. This is an ongoing process that can be very expensive and time-consuming. However, if you can find the right tools and techniques, it’s possible to get your site on the first page of Google within a matter of months. The following are some of the most important things that SEO marketers can do to help their businesses succeeded in 2019:
Optimize Your Website The first thing you need to do when working on your SEO strategy is to optimize your website. This means that you should ensure that it is well-coded, has clean URLs, and has a mobile-friendly design. If you don’t know how to code HTML, you can find a web development company that specializes in WordPress or Magento to help you with this. You should also make sure that you have unique content on your website. This means that every page of your site should be unique and relevant to the products or services that you offer. You should also make sure that you have a clear call to action on every page.
Optimize Your Content Once you’ve optimized your website, you should start optimizing your content. This means that you should write long-form content that is focused on a particular topic. This will help you attract more traffic to your site and keep it there for longer. You should also create content that is unique to your industry. This will help you to differentiate yourself from other businesses in your industry.
Keep Up with Changes to Search Engine Algorithms
It doesn’t mean that Google won’t update its algorithm again, even though it’s been some time since they’ve done so. SEO marketers should make tracking these changes a regular part of their jobs so that they can react to any changes that occur. You can keep up with current events by using the following resources:
- There is a page on Moz that tracks changes to Google’s algorithm, including minor changes
- Search Engine Land also tracks these updates
- Follow Google Search Liaison on Twitter for more information on updates