Would you like your Shopify website to rank high on search engines like Google by improving its SEO? You’ll find this Shopify SEO strategy guide useful.

It is no longer easy to rank your website high on Google as in the early days of the web. Then, you just need to stuff your page content with keywords, and everything else should fall into place.

Now, keyword stuffing could even result in a penalty. Moreover, Google’s ranking algorithm has become more complex than ever, so keyword stuffing isn’t as effective as it used to be. It’s still possible to rank your Shopify website high on Search Engine Result Pages (SERPs). This guide aims to help you improve your store’s ranking by using Search Engine Optimization strategies.

What is Shopify SEO?

Shopify SEO is the process of getting your eCommerce store’s content ranked in search engine results. This is a competitive market, and you need to do whatever it takes to get ahead of the competition. In order to achieve this, you must first know what SEO is and how it works. You should also know that your SEO efforts will be better if you understand the keywords you are targeting, and the best way to find these keywords is through SEO.

Search Engine Optimization (SEO) is the process of getting your website ranked on the top of Google, Bing, and other search engines when someone types a specific keyword or phrase into a search engine. It’s a very competitive market, but with the right strategy, you can rank highly for highly relevant keywords to your business. To achieve this, you must first learn what SEO is and how it works.

3 Shopify Strategies to Improve SEO Ranking on Google

Conduct Keyword Research

Your choice of keywords will determine the success or failure of your SEO campaign. Unfortunately, many eCommerce entrepreneurs don’t give keyword research much thought. It isn’t enough to use keywords throughout your website. It is most important to use the right keywords. What is the best way to find the right mix of keywords for your SEO strategy? Simple. Conduct keyword research.

The first thing you should do is niche down a bit. It won’t work to pick a broad niche like “sneakers.” It is better to focus on a narrow niche. It may be possible to use CBD for pets. Finding the right keywords for your niche is the next step after determining your preferred niche.

Put Keywords into Your Page Content

As a result, you should have a few keywords you want to target at this point. Next, ensure the search engines can easily find your pages using those keywords.

Adding keywords to a page begins with determining which pages you will add them to. Starting with your homepage, product pages, and product category pages is the best way to go.

Can you tell me exactly where you should add the keywords? It is best to place the page title, meta description, page body content, and image alt text in these places.

Let’s say you want to include the keyword “women sweatpant” set in the title of your product page. Based on your website’s newness and absence of product pages, I will assume it is a new website. Adding one and embedding your keyword into it will be the next step.

Improve Your Website’s Navigation

An important metric Google considers before ranking a website is its easy navigation. A website that is easy to navigate has a higher level of engagement with users, which results in lower bounce rates.

Well-structured navigation will keep users on your website longer, thereby increasing your Shopify store rank. If you have a good navigation structure on your website, users will stay longer, and your Shopify store rank will improve significantly.

Starting with your homepage can help you optimize your navigation structure. The first step is to ensure you can easily access your product pages from your website’s homepage.