The relationship between SEO and content is well-known. We all know traffic on these pages is less than satisfactory, so without SEO, your content may end up on page 50 of the search results. In the same way, if your content post-click is terrible, your first-page ranking can only do so much. The importance of SEO and great content can’t be overstated! Here are 06 tips for writing SEO content that will make your content go further and enhance your SEO efforts.
Tips for SEO Writing Optimization
Put Your Audience First When Writing
There is a reason why this SEO content writing tip is number one. It seems simple enough, yet many companies create content for the wrong reasons. Ensure your content appeals to the interests or answers the questions of your target market. The posts do not have to be about your product or service; they should all be related to your industry. By writing SEO-friendly content that is interesting and informative, you can establish yourself as an expert in your field.
Organize Everything Under One Roof
Keep your original content under your own domain name to get the credit and traffic you deserve. In other words, if you have a blog, you may want to optout of hosting with WordPress or Blogger and host it under a subfolder on your own domain (like www.example.com/blog). Make sure to embed videos, infographics, and whitepapers onto your website so you can share them from there whenever you have opportunities to showcase other original content.
Put A Punch in Your Headlines
The text you have to use to make an impression is very short. A good headline is extremely important for SEO, so don’t underestimate its power! Make sure your headlines are clear, interesting, and keyword-rich. A great headline should be complemented by a fantastic meta description that elaborates on the topic of your article. Don’t forget that your title and meta description will appear in search results, so make them count!
Make Your Sentences Keyword-Rich
Your headlines and content should contain relevant, keyword-rich phrases to let both your readers and search engines know what to expect. You should also be cautious not to overuse keywords since Google will penalize you for keyword stuffing if you use too many. Avoid overusing keywords and stick to a more natural tone. Using a few relevant keywords in the body of your post as well as using blog tags, is a great idea; most general blogs have tagging capabilities.
Organize Your Posts
A post’s content may be excellent, but it can easily be lost in an unorganized, inefficient format. Breaking your content into smaller paragraphs with headlines makes for an easy read that will keep your readers engaged. Your readers will be more engaged if you break your content up into smaller paragraphs with headlines. It is also important for search engines to have a well-organized back-end. Maintaining a well-structured article by correctly tagging headlines (H1 for titles, H2 for subtitles) is important.
Put images in your posts to make them stand out! People are visual. Making an impression with an image can be a great way to enhance your blog post. Do you have a Pinterest account? You can also pin posts with images to your social media channels, adding another avenue for promoting your blogs.
If you are a new blogger, you may wonder what type of content you should write about. Regarding blogging, there are three basic types of content: articles, product reviews, and how-to. Articles are the best way to build your audience and gain more followers. How-to will help you become more popular with your readers. Product reviews are very popular, but only if you choose the right products to review.