LinkedIn has become a major professional networking platform in the past 10 years. Networking, attracting clients, and promoting content are all benefits of using it for companies and individuals. Although LinkedIn has many assets, it’s not always clear how to maximize them. Several features are available, and it cannot be very clear to know which to use at what time. Now let’s discuss what works best on LinkedIn for promoting posts.

Make Your Profile Attractive

You can ensure your posts reach their target audience by keeping an attractive profile. It is recommended that you update your status every day, preferably in the morning (you will receive more attention), and include images (they generate 98% more interactions than regular status updates).

Connect with people from your industry who will be interested in the articles you post on your profile page and add links to the articles you have written. Your connections can help you attract more viewers if you build real relationships with them. Help solve problems by contributing to discussions, answering questions, and answering questions. It is more likely that your posts will be shared or recommended by others in the industry.

How To Promote Post on LinkedIn

‘Articles’ should not be confused with ‘status updates.’ Your LinkedIn profile allows you to publish both types of content. Ensure that your status update is quite short, focuses on news and guidelines, and includes links and images. In addition to having a minimum word count of 400, it should bring real professional insight, provide a solution to a specific problem or contribute to research. We will post an article directly on LinkedIn’s Pulse publishing platform.

Your content can be promoted effectively by using Pulse. Both original articles can be created for LinkedIn, which will increase your visibility, and reposted articles (blog posts, freelancers, etc.) can be shared. If you want to attract the most viewers when posting on Pulse, here are some guidelines to follow:

  • Make Sure Your Headline Is Perfect

According to a recent study by Paul Shapiro, the Pulse headline should not exceed 49 characters. Readers better receive direct headlines than questions or lists, so refrain from asking questions and use keywords.

The headline should be concise. It is your first impression of the article. Make it interesting enough to get the reader interested in the rest of the content. Keep the headline short and simple, no more than 50 characters. The longer the headline, the more likely that people will skip reading. Use a question, not a statement. Use a keyword (such as “the”). The headline should contain at least one keyword.

  • Choose A Topic That Interests You

Write about a topic that your connections will find interesting. Consider what kind of article you would like to read: your connections will likely have similar interests since they work in the same industry.

You should ensure that you are writing about a topic relevant to your connections. Your connections will likely be interested in the same topics, so you should write about topics you enjoy reading. Make sure that you include a link back to your website. This will help readers find out more about you and your site. Use keywords in your posts. Search engines give more weight to pages that use keywords. This means it will help you rank higher on search engine results.

  • Add Images

Using illustrations in your articles can increase reader engagement, as Paul Shapiro’s study found that readers willingly engage with articles that use eight or more pictures.