Do you find it increasingly difficult to gain referral traffic from Google? The competition hasn’t just gotten tougher (although that has certainly happened!).

Furthermore, Google’s organic search results are not generating as much traffic as they used to because it has moved beyond its ten blue links. What are your strategies for adapting? This article aims to show you how to optimize your content for Google’s featured snippets, one of its more recent changes.

What Are Featured Snippets?

Featured snippets are short, high-quality answers that Google displays in the search results for specific queries. They’re a great way to help users find what they’re looking for, and they can also give you some quick traffic.

As a marketer, it’s in your best interest to learn everything you can about search engines and how they work. That way, you can do what you do best – creating content – and leave the rest to the search engines. In the past, I’ve written an entire book on SEO. While much of that information is still relevant today, the field has changed quite a bit since then. In this post, I’ll show you how to get your own snippet on Google with an example of how we’ve used it to grow our traffic.

Different Types of Featured Snippets

The type of featured snippet that Google will display for your search queries will be crucial to your success. The following forms are available:

  • Paragraph
  • Numbered list
  • Bullet list
  • Table
  • Video

Featured Snippets: How to Optimize

Here’s how to get featured snippets for your website whenever you see a competitor ranking on featured snippets:

Identify The Featured Snippets of Competitors

The process of stealing competitors’ featured snippets is not easy. Search for the keyword groups that own featured snippets using the competitors’ URL in Semrush. Here are the steps you need to take:

  • Export the list.
  • Featured snippets can be classified into different types.
  • The highest search volume should be sorted first.
  • Make sure you highlight the low KD score.
  • Initiate planning with them.
  • Start planning, implementing, and optimizing your content for ranking with this content calendar template.

To keep track of why you’re optimizing the page, including the content topics and the type of featured snippet in your content calendar.

Gather Keywords for Each Content Owned By FS

As soon as you’ve decided on the content topics, identify the keywords present on the content that currently owns featured snippets. Identify related and question keywords and include them in your content calendar. Although, Semrush provides expanded information about keywords ranking in featured snippets when you click the down arrow beside the selected keyword.

Step Two: Create a Content Calendar Content calendars are useful tools for planning your content creation strategy. If you’re not using one, you may be missing some important opportunities. A content calendar is a spreadsheet that lists all your content topics and includes a rough estimate of how much time each topic will take to create. The idea is to have a plan for all of your content before you start writing. This way, you can avoid writing content that doesn’t fit with your broader marketing strategy.

Understanding The Searcher’s Intent

Identifying the search intent behind each triggering query is one of the most important factors in optimizing for featured snippets. There are three types of people who search for your keywords:

  • Customer prospects.
  • Potential customers are persuaded to buy from you by influencers.
  • You should also know your competitors.

The first two are yours to write. While searching, each intent will differ, but it will always be informational (and navigational when the user clicks through).