Are you looking for more local SEO clients? Attract businesses that are excited about investing in SEO. The best way to attract clients you’d really like to work with is to follow these steps. Due to the creativity and strategy involved in appealing to a local market, local businesses are often the most interesting SEO clients.
Local businesses must often think outside the box when trying to rank locally, even though the basics still apply – Google Business Profile optimization, localized content, etc.
The skill of acquiring these types of clients is also important. Having positive, ambitious, and proactive local SEO clients is ideal for SEO professionals. The following tips will help you attract local SEO clients you are truly passionate about.
Getting Local SEO Clients for Improving Business
Engage Local Business Owners in Conversation
I needed a haircut a few years ago and began searching for a barber near me. To learn more about their prices, I visited a barber’s website with great reviews on Google.
A “Warning!” message greeted me. An error message appears on their website: “Your connection is not private.”. The business does not have an SSL certificate enabled on its website, so I knew this was the culprit.
My first step was to call them to arrange an appointment and inform the owner in person that their website was insecure. It was unclear to the owner that an SSL was needed, so I offered to install one for free for her.
She later paid my team for additional SEO diagnostics and continued to engage us for a longer period. Local SEO clients are often attracted by starting genuine conversations, which is one of the best ways to attract them.
Identify Businesses That Invest in Marketing
A tight-budget client is often known to be the most demanding client in the marketing community. Small budgets do not necessarily make one a bad client, but an attitude of getting more for less is often backward when it comes to marketing.
It would help if you targeted local SEO clients who are willing to invest in marketing and recognize its value. Their goal is long-term growth, which means investing their marketing dollars wisely.
This business was otherwise on top of its GBP (Google Business Profile) optimization and social media marketing, but a simple oversight led to site security issues. Despite the owner’s reluctance to accept feedback, they appreciated the opportunity to improve their website.
“The site is great. I have used it for a few years now and really like the service. It is easy to use, and the data is clear.” “We were looking for an easy way to create custom websites for our clients. We were able to get exactly what we wanted with no fuss or hassle, thanks!” “I am very happy with the work done by Site builder, as they did a good job, and I have nothing but praise for them.” “The site is fantastic. It looks great, and the data is well presented.
Attend Speaking Events, Webinars, And Networking Meetups
Local SEO knowledge should speak for itself, in my opinion. It’s better to first provide free, no-strings-attached value to business owners rather than cold messaging them with a sales pitch.
If possible, send a friendly email or, in this case, attend events in-person or online to share your knowledge. Speaking events – specifically, events tailored to law firms (my target market) – are one of the best sources of local SEO leads for my business. It is often possible to attract clients by sharing your expertise through a professional talk, online interview, networking event, or conference.