Tokyo May 29, 2022Thanks to its 1.16 billion users and advertising audience, Instagram offers brands a dramatic reach. A total of 76 million people joined Instagram in the last quarter, increasing the potential reach of Instagram marketing substantially.
90% of Instagram users follow a business. This doesn’t just benefit consumer products. When researching new products or services, Instagram is used by more than 36% of B2-B decision-makers.
Our cheat sheet of Instagram marketing tips 2021 will help you rev up your Instagram strategy, whether you’re just starting out or already have a lot of experience.
Top 5 Instagram Marketing Tips
-
Set Up a Business Account
For those of you who skipped over the above section and planned to dive into the rest of the Instagram marketing tips while using a personal account, here are five reasons why you should reconsider. You will have access to features that you cannot access with a personal account, including:
- Instagram Insights
- Instagram ads
- Instagram Shopping
- Primary and secondary messaging inboxes
- Contact information and a call-to-action button on your profile
Influencers and content creators have their own set of benefits with a creator account. Nevertheless, the most common marketing strategy is to create a business account. If you haven’t already done so, head back to the top of this post and convert your account.
-
Be Aware of Your Audience
If you’re thinking about how to market on Instagram, you can find out your best potential customers by conducting some preliminary research. Here are some examples of what we found in our Instagram demographics post:
- Most Instagram users are between 18 and 29 years old.
- Instagram is the most popular social network in the United States.
- The majority of Americans use Instagram in urban areas.
However, this does not mean that you should use Instagram only to communicate with younger urban Americans. To create content that speaks directly to your target audience, you need to determine your target market.
-
Choosing The Right Profile Photo
A logo is usually the best choice for your Instagram profile photo. It helps provide credibility, allowing visitors to see what you’re all about at a glance.
The Instagram profile photo displayed on your profile is 110 by 110 pixels, cropped to a circle with a diameter of 110 pixels. Nevertheless, the profile pic is stored at 320 by 320 pixels, so it is best to upload a file that large to ensure it still looks good if Instagram changes how it displays profile pictures.
-
Produce Visually Compelling Content
Your Instagram posts have to look great since it’s a visual platform. It’s not necessary to own professional photography equipment, but your pictures and videos should be crisp, well-lit, well-composed, and in focus, at a minimum.
Whether you opt for photos or infographics, or animations, make sure the images are crisp, clear, easy to read, and eye-catching. However, a compelling visual presentation is even more important. Having great photos is nice, but if they don’t convey a story or get viewers excited, they won’t engage followers.
Share Photos That Tell A Story A good photo can tell a story on its own, but it’s even better when it tells a story in the context of your blog post. For example, if your post is about a new product launch, share an image that shows the product and how it will look when you’re wearing it (or a video that shows how it works). If you’re promoting a book release, share an image that highlights a character or setting from the book.
-
Develop A Brand’s “Look” On Instagram
Once you have decided what kind of content you want to publish, you need to think about how it will look. We explained how color impacts buying decisions and brand recognition in our post on Instagram aesthetics.
You should maintain consistency across your Instagram posts so that your followers can easily recognize your content in their feeds. The Instagram account @themindfulmaison is a great example of this. Each photo has a consistent color scheme, look, and feel.