Our digital world cannot function without SEO. Search engine optimization budget allocations increased 69% in 2021, which is not expected to decrease. How does a strong SEO strategy work? What’s the first step? What is the best way to keep track of rank changes? This session will discuss search engine rankings questions and how to create a simple SEO rank tracking checklist.

First of all, let’s get some basics out of the way. In SEO ranking, we discuss the website’s position on the search engine results page for specific keywords. Website rankings are affected by various factors, including organic search traffic, SEO optimization, backlinks, subject matter authority, user experience, content quality, and site speed.

Why Are SEO Rankings Important?

The number one goal of any internet marketing strategy is to be found on the first page of Google. This is the holy grail for most businesses, especially those who sell products or services online. Unsurprisingly, a huge portion of people searching online use Google as their primary search engine. It’s also no surprise that SEO rankings are becoming increasingly important in recent years. What is SEO? Search Engine Optimization (SEO) is the process of increasing your organic search rankings on Google and other major search engines.

Essential SEO progressing Metrices for Tracking

The following guide won’t cover every SEO metric you should monitor; instead, we’ll cover some of the most critical ones. Learn more about this topic in our guide on 11 Essential SEO Metrics Your Agency Should Track:

Organic Traffic:

How much organic traffic your SEO campaign brings to your client indicates how well it’s performing. The next section will explain how you can track organic traffic with Google Analytics, but for now, just know that it’s a high priority for SEO.

Organic Conversions:

It’s important to get organic traffic, but it’s equally important to ensure the quality of that traffic. You can measure how many conversions organic traffic drives by tracking how many conversions it generates. Remember that a “conversion” can mean different things to different clients. For one, it may be making an online purchase, while for another, it may be calling the business. Next, we will show you exactly how to set up a relevant “Goal” in Google Analytics so you can track conversions and conversion rates from organic traffic.

Keyword Rankings:

The search engine algorithms are constantly changing, so the target keyword rankings for your clients also change frequently. Tracking keyword rank each day in search engines such as Google, Google Maps, and Bing helps you stay on top of this. Tracking keywords daily is an excellent way to stay on top of your SEO efforts and identify what pages need improvement.

Competitor Analysis:

The performance of your competitor’s SEO campaign is a valuable indicator, in addition to your client’s metrics. You can identify new opportunities to rank your own clients by tracking the keywords your competitors rank for, their domain authority, and other SEO metrics.

This is a great way to see how your competitors are doing compared to your own rankings, and it can give you insight into the search traffic they’re getting from their organic search results. For example, if your competitor ranks #10 for a keyphrase that your site has been ranking #20 for, you have an opportunity to overtake them. If you’ve been ranked #20 for a keyphrase that they rank #50 for, you may want to research why you’ve been losing traffic to your competitors.