It’s a long way since the days of keyword stuffing and clickbait copy when SEO was all about keyword stuffing and clickbait. Your store’s content must match a visitor’s intent in order to rank first in a Google search result. Putting your site in the best position for SEO may seem daunting and time-consuming. Still, it’s all about understanding how search engines work and how users use them, incorporating that into your page contents, then methodically tweaking your site’s backend. We’ve put together a guide to help you optimize your Shopify store—without any SEO experience.
Introduction of SEO Marketing
SEO (search engine optimization) improves your website’s ranking in search results on Google, Bing, and other search engines. Driving valuable organic traffic to your website is possible by improving your organic ranking.
What Is the Purpose of SEO Marketing?
Search engines want to provide users with the most accurate results. This means providing a high-quality, informative listing that matches the user’s search query.
Your website’s pages will appear in relevant and valuable search results when you use SEO marketing. Google, for example, returns the most relevant pages when I search for the best burgers in Harrisburg, Pa. It is crucial to have a top-notch SEO campaign if you want to earn one of these top positions.
Why Is SEO Marketing Service Important?
Search Engine Traffic Makes Up the Majority of Our Traffic
You could be losing out on traffic and revenue if you don’t have a search engine optimization strategy. According to AKLINKSEO, 35% of a store’s traffic comes from search engine results pages, and 33% of its revenue comes from organic traffic. As a result, it is the channel that can produce the highest traffic and revenue for an online store.
Costs Of Paid Advertising Are Rising, While SEO Provides Free Traffic
Organic traffic is the best value for money channel to generate customers for your business if you put in the time and effort to increase organic traffic through SEO. It can eat into your profit margins if you’re generating most of your sales through paid advertising channels such as Facebook and Instagram. Regardless of how long it takes, organic traffic should eventually become your best acquisition channel, thereby making its costs sustainable. Though the return on SEO is not immediate, it should never be overlooked.
I agree with those who say that we can’t get a huge amount of traffic from search engines. However, we can always get some good quality traffic from search engines if we use the method correctly. For example, we are using a product review website to drive targeted traffic and make a good amount of money.
First-Page Rankings in Search Engines Can Increase Traffic By 30%
The joke in SEO circles is that if you wanted to hide a dead body, you would put it on page two. In other words, being in the top spot receives more clicks than ranking 11th.The likelihood is that even if your page performs well organically without any search engine optimization, you can improve the page to bring more traffic, sometimes with the smallest changes.
So, what do you need to get on page one? Let’s go through some of the most common elements and see how they can help you get more traffic to your site. You’ve probably heard this one before: If you don’t have a keyword for your page, it won’t rank. You may think that you need to be more creative in your keyword usage and come up with unique phrases that no one else has ever thought of. But you don’t. The reality is that it doesn’t matter how unique or original your phrase is; if there are no search terms attached to it, your page won’t rank. That’s because Google is only interested in the most relevant pages for each phrase. And if your page isn’t appropriate, it won’t rank.