It’s difficult to say that there is anything that can make you feel as confused and concerned as a sudden Google algorithm update. In a way, it seems search engines like Google wait for you to get everything in order, then they release an update that makes all your efforts instantly obsolete.It’s also still unclear how Google evaluates websites and determines which ones appear – and how – on search engine results pages (SERPs) for various queries.
The good news is there are numerous free and paid search engine optimization (SEO) tools on the market that can assist you in improving your rankings. You can improve your ranking and relevance for your target keywords by viewing your website in the way search engines such as Google does.
AKLINKSEO recommends checking out the pricing pages for the tools you’re most interested in to determine which plan is right for you. Some of the free tools below also offer paid plans, and some of the paid tools offer free plans – so do your research and determine which plan suits your needs and goals best.
Free Search Engine Optimization Package Tools
Free tools are available, but you may find a paid option with more features. Among the advantages of each tool, we’ve included some tips and tricks on how to make the most of them for your SEO campaign.
Google Search Console
Many tools in the Google Search Console can help you appear in the SERPs for the search terms and phrases your target audience is using.
You can use Search Console to conduct a new keyword analysis from scratch or update your current SEO strategy if you own a business or have an SEO on your marketing team. You don’t need to know how to code to use Google Search Console, which monitors, debugs, and optimizes your website.
Even though Google Analytics has a paid version, the free version can help you manage your website’s SEO – especially if you pair it with Google Search Console. This will allow you to centrally view and compile all of your website’s SEO data, allowing you to run queries to identify areas for improvement for the keywords and phrases you want your website to rank for.
As part of Microsoft Bing Webmaster, you can access many tools that provide insight into your websites, such as reporting, diagnostics, and SEO tools. To ensure your site is optimized for organic search, you can use SEO tools that can help you analyze your website, manage backlinks, and review keywords.
Traditional SEO tools like those we have already discussed are perfect for conducting research and audits when your business is already well established. How would you know what’s popular in terms of industries, topics, and ideas if you’re launching a new business venture? Searching for keywords using Google Trends can yield a large keyword landscape for your website that has yet to be explored by your competitors.
It’s important to note that Google Trends will not give you granular information. When you use this tool as a compass for setting a direction for your SEO strategy, you should pair that information with a more robust tool like HubSpot’s SEO Marketing Tool.
Seolyzer helps you determine how search engines like Google view your website through site crawling, log analysis, and SEO tools. Aside from error codes and redirects, the tool also profiles page speed. Search engine optimization KPIs are created by pulling information from your server’s logs when crawling bots visit your site.